All work

IRLY

A Gen Z dating app built on personality and play, with games that start the conversation instead of a swipe.
IRLY at a glance
SectorSocial and dating
PlatformsiOS

What it does

IRLY replaces the photo-first swipe with personality. Profiles are built from games and quizzes, and matches break the ice with interactive games before moving to messaging and video chat.

The product began as a University of British Columbia startup in Canada.

Inside the product

  • Personality-led profiles
  • In-app games as conversation starters
  • Messaging and video chat
  • Consumer mobile app

Sources

Product descriptions come from the product's own public pages.

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